Online to Offline Organizing Training: Level 1
Our flagship training. Build a full online to offline plan for your campaign: finding people online, following up fast, and turning them into members and leaders.
Everyone is online, and almost everyone is on their phone. But our movement has yet to fully use digital tools to meet people where they are and move them to take action offline.
In Level 1, you’ll learn how organizations use the online to offline model and get hands-on practice working in it. Our facilitators combine our own campaign experience, what participants bring, real case studies, and practice with the model so you can scale your campaign on and offline.
What you’ll work on
- Mapping your campaign’s online to offline pathway, from first click to leader
- Finding the people you need online with content and ads
- Setting up fast follow-up so new contacts become real conversations
- Moving people to offline action and developing new leaders
Who it’s for
Organizers, digital staff, and leaders at unions, community organizations, and advocacy groups. No digital experience required.
Register